E-commerce startup Meesho joins ONDC – ETBrandEquity

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“With a shared goal to empower small sellers and give a fillip to hyperlocal businesses, the integration will boost our efforts to democratize internet commerce for everyone,” said Vidit Aatrey, Founder and CEO, Meesho.
Addressing reporters here, Goyal said, “The ONDC has that ability to transform the e-commerce sector not only in India, but also in the whole world because, like UPI, it will democratise or make e-commerce available to the common man and connect the 60 million or six crore small retailers all over the country.”
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